Mazda Reports October 2009 Sales

November 3, 2009

IRVINE, Calif., Nov. 3 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported October 2009 sales of 15,068, a decrease of 8.4 percent versus October of 2008. Overall, total yearly sales are reported at 175,257, down 24.4 percent compared to 2008.

The all-new 2010 MAZDA3 led the way with sales of 6,729 vehicles, an increase of 10.4 percent, and the best October since 2007. The 2010 MAZDA3 is a redefined, reengineered, and restyled sport compact that delivers improved appearance and performance, fresh features, and an unmatched level of refinement.

MX-5 Miata, RX-8 and CX-7 all reported sales that represent the best October since 2007, signaling that Mazda is gaining strength and momentum.

Mazda Motor de Mexico (MMdM) reported sales of 1,591, down 20 percent versus last year. Mazda Canada Inc. (MCI) sold 5,612 units, down 8.1 percent compared to last October.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

                     Month-To-Date                    Year-To-Date
                     -------------                    ------------

             October October    %     % MTD   October October    %     % YTD
               2009    2008   Change    DSR     2009    2008   Change    DSR
               ----    ----   ------    ---     ----    ----   ------    ---

    Mazda3     6,729   6,095   10.4%    6.5%   82,562  96,351  (14.3)% (14.3)%
    Mazda5       853   1,921  (55.6)% (57.2)%  15,771  17,638  (10.6)% (10.6)%
    Mazda6     2,975   4,040  (26.4)% (29.0)%  29,973  46,277  (35.2)% (35.2)%
    MX-5
     Miata       586     377   55.4%   49.9%    7,035  10,368  (32.1)% (32.1)%
    RX-8         281     190   47.9%   42.6%    1,908   3,055  (37.5)% (37.5)%
    CX-7       1,754   1,497   17.2%   13.0%   15,796  24,555  (35.7)% (35.7)%
    CX-9       1,652   1,812   (8.8)% (12.1)%  16,555  22,281  (25.7)% (25.7)%
    Tribute      230     418  (45.0)% (46.9)%   5,091  10,145  (49.8)% (49.8)%
    B-Series
     Truck         8      92  (91.3)% (91.6)%     566   1,180  (52.0)% (52.0)%

    Total
     Vehicles
    ---------

    CARS      11,424  12,623   (9.5)% (12.7)% 137,249 173,689  (21.0)% (21.0)%
    TRUCKS     3,644   3,819   (4.6)%  (8.0)%  38,008  58,161  (34.7)% (34.7)%
               -----   -----   ----            ------  ------  -----

    TOTAL     15,068  16,442   (8.4)% (11.6)% 175,257 231,850  (24.4)% (24.4)%
              ======  ======   ====   =====   ======= =======  =====   =====


    -----
    MEMO:
    -----

    IMPORT
     CAR       8,449   8,583   (1.6)%         107,276 127,412  (15.8)%
    IMPORT
     TRUCK     3,406   3,309    2.9%           32,351  46,836  (30.9)%
               -----   -----    ---            ------  ------  -----
    IMPORT
     TOTAL    11,855  11,892   (0.3)%         139,627 174,248  (19.9)%

    DOMESTIC
     CAR       2,975   4,040  (26.4)%          29,973  46,277  (35.2)%
    DOMESTIC
     TRUCK       238     510  (53.3)%           5,657  11,325  (50.0)%
                 ---     ---  -----             -----  ------  -----
    DOMESTIC
     TOTALS    3,213   4,550  (29.4)%          35,630  57,602  (38.1)%
    --------   -----   -----  -----            ------  ------  -----
    Selling
     Days         28      27                      259     259
    -------

SOURCE Mazda North American Operations