Valley Honda Dealers to Demo All-new Dog Friendly Element Package at Saturday's Dog- and Family-friendly Pet-A-Palooza Festival Benefiting the Arizona Humane Society

November 5, 2009

Canine accessory package allows man's best friend to travel safely and comfortably

TORRANCE, Calif., Nov. 5 /PRNewswire/ --

    What:     Pampered pooches and the owners who love them will have a chance
              Saturday to experience Honda's all-new, first of its kind Dog
              Friendly Element Package at the Pet-A-Palooza family-friendly
              pet festival. Designed to improve safety, comfort and
              convenience for dogs and their owners alike in the EX trim
              level, the Dog Friendly Element Package includes a stowable
              ramp, pet bed, water bowl, electrical fan and more--all designed
              for the safety and comfort of your beloved canine companion and
              you.

              Created to integrate into the Element EX, the Dog Friendly
              equipment is intended to accommodate the secure and safe
              transportation of a dog in the cargo area within a nylon-webbed
              car kennel. In daily operation the car kennel helps prevent a
              dog from interfering with the driver in traffic by keeping the
              pet properly restrained and out of reach of the driver. The Dog
              Friendly equipment enhances pet comfort by providing a soft
              floor surface for the dog's legs and paws along with a dedicated
              fan and a spill resistant water source. Convenience is also
              improved for owners with an integrated ramp, easy to clean
              surfaces and a full suite of matching Dog Friendly
              accoutrements.

              The Dog Friendly equipment is available now and has a
              manufacturer's suggested retail price of $995. For more
              information about Honda's Dog Friendly Package for the Element
              EX models, please visit your local Valley Honda Dealer or log
              onto DogFriendly.Honda.com.

    Where:    Peoria Sports Complex
              16101 N. 83rd Avenue
              Peoria, AZ  85382

    When:     Saturday, November 7, 2009
              10:00 a.m. - 5:00 p.m.
              Vehicle displays and demo areas will be located near the
              Gate B entrance and near the Dog Demo Arena space in the left
              outfield.

    Visuals:  The 5,000 dog owners and their pups estimated to be in
              attendance can demo the all-new Honda Dog Friendly Element
              equipment including a rear car kennel and pet bed, stowable
              ramp, a spill-resistant water bowl and an electric fan.

              Other event visuals include a 1.5 mile charity dog walk to
              benefit the Arizona Humane Society, agility demonstrations,
              pet adoption sign ups, dog costume and look-a-like contests,
              animal/caricature artists and emergency animal medical
              technicians from "Animal Cops: Phoenix."

SOURCE American Honda Motor Co., Inc.