UNM marketing students launch 'Made You Look' campaign for Acura ILX
UNM marketing students launch 'Made You Look' campaign for Acura ILX
STUDENTS ARE GETTING A UNIQUE EXPERIENCE TO WORK WITH A MAJOR COMPANY. JUST TAKE A LOOK AT HOW SLICK THIS ACURA COMMERCIAL LOOKS. IT’S CALLED THE MADE YOU LOOK CAMPAIGN. TODAY, WE’RE GETTING A CHANCE TO TALK TO THE STUDENTS WHO HELPED WITH THIS PROJECT, ADAM BIEDERWOLF AND NATE SPRATLEY. HOW THIS OPPORTUNITY CAME ABOUT? SO UNM IS ONE OF 20 UNIVERSITIES ACROSS THE NATION PARTICIPATING IN THE ACURA MARKETING CHALLENGE AND OUR MISSIO IS TO EXECUTE AND IMPLEMENT A MARKETING CAMPAIGN THAT PROMOTES AND SHOWS OFF THE 2019 ACURA MODEL. DOUG: SO THIS IS A COMPETITION. DO YOU KNOW ANYTHING ABOUT WHAT OTHER COLLEGES ARE LOOKING ON OR DO YOU NOT CARE? >> WE DON’T. WE STAY IN OUR LANE. DOUG: NO PUN INTENDED. >> WE LOVE OUR MATERIAL. LOVE EVERYBODY WE WORK WITH. DOUG: TELL US HOW IS THIS EXPERIENCE GOING TO SET YOU UP FOR A GREAT JOB WHEN YOU GRADUATE? WHAT YEAR ARE YOU GUYS? >> JUNIOR. DOUG: HOW DOES THIS SET YOU UP? >> A GIVES US GRE EXPERIENCE. WE HAVE TO MEET SPECIFIC DEADLINES. WE HAVE TO BE IN CONTACT WITH ACURA HEADQUARTERS TO GET THE CONTENT WE MAKE APPROVED BY THM. IT HAS GIVEN US THE REAL GOOD HANDS-ON EXPERIENCE IF WE WANT TO PURSUE AND ADVERTISING CAREER.
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UNM marketing students launch 'Made You Look' campaign for Acura ILX
UNM marketing students sit down with KOAT Anchor Doug Fernandez to talk about their ad campaign for the Acura ILX. Check out the video above about to learn more about this project.
ALBUQUERQUE, N.M. —
UNM marketing students sit down with KOAT Anchor Doug Fernandez to talk about their ad campaign for the Acura ILX.
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Check out the video above about to learn more about this project.