This story is from November 20, 2019

Automobile Lamborghini accelerates trust and authenticity with Salesforce

Salesforce, the global leader in Customer Relations Management, on Tuesday announced that Automobili Lamborghini—the Italian brand and manufacturer of super sports cars and super SUVs—is using Salesforce Blockchain to quickly and securely authenticate heritage Lamborghini cars. The announcement has been made during Dreamforce 2019 conference, the world's largest software conference being held at San Francisco on Tuesday.
Automobile Lamborghini accelerates trust and authenticity with Salesforce
SAN FRANCISCO (DREAMFORCE): Salesforce, the global leader in Customer Relations Management, on Tuesday announced that Automobili Lamborghini—the Italian brand and manufacturer of super sports cars and super SUVs—is using Salesforce Blockchain to quickly and securely authenticate heritage Lamborghini cars. The announcement has been made during Dreamforce 2019 conference, the world's largest software conference being held at San Francisco on Tuesday.

Lamborghini, one of the world’s most cutting-edge brands, has been at the forefront of innovation in the automotive market since its founding in 1963. Looking for ways to increase the customer experience and maintain the value of its heritage vehicles, Lamborghini turned to Salesforce to help revolutionize this process.
“Innovation has been at the core of our company since its founding,” said Paolo Gabrielli, Head of After Sales at Automobili Lamborghini. “Salesforce Blockchain will allow us to take our innovation a step further, accelerating the authenticity of our heritage vehicles faster than ever.”
When a Lamborghini is resold, the vehicle often goes through 800 to 1,000 certification checks that take place at the Lamborghini headquarters in Sant’Agata Bolognese, Italy. Conducting these thorough inspections require Lamborghini technicians to work with a massive network of resources—photographers, auction houses, dealerships, repair shops, newspapers, magazines and other media sources—to curate the full history and most importantly verify all of the parts and service of each unique vehicle. This grueling process led Lamborghini to leverage Salesforce Blockchain to create a trust network between these distributed partners—enabling Lamborghini to authenticate each heritage vehicle faster and more securely than ever before.
With Salesforce Blockchain, Lamborghini is digitizing its authentication process by creating a trust network among technicians, repair shops, dealerships and more. Extending the value of Lamborghini’s luxury heritage cars even further, each vehicle will come with an immutable record of service, including restoration, prior ownership and more. Additionally, because all authentication checks are managed by Lamborghini and its trusted partner network, each car is armed against potential counterfeiting—ensuring these exotic vehicles become even more valuable throughout their lifespan.

“Blockchain is changing the way companies approach trust and transparency,” said Adam Caplan, Senior Vice President, Emerging Technology, Salesforce. “Lamborghini is a perfect example of this—we're excited to see how such an iconic brand is able to innovate and transform the vintage car market with a cutting-edge technology like Salesforce Blockchain.”
Powered by Salesforce Blockchain, Lamborghini can now trace, certify and authenticate heritage cars faster and more securely than ever before, Salesforce spokespersons said.
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