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GM Trademarks “Cheyenne” for Unknown Truck Application

Cheyenne is a storied nameplate among Chevrolet enthusiasts. Inspired by the Custom Sport Truck equipment group, this package was introduced for the 1971 model year on the C/K line of pickup trucks, only to be replaced by Silverado Classic and Sierra Classic in the late 1990s.
Chevrolet Silverado 1500 single cab 40 photos
Photo: Chevrolet
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What did you get for your hard-earned cash? In the case of the C/K series, the Cheyenne added chrome-finish bumpers, a wood-grained tailgate insert, full carpeting for the interior, upper and lower side moldings, and a lot of vinyl coverings. Full wheel covers, trim-ringed Rally wheels, dual-tone paint jobs, or A/C were often specified with this package back then.

Although discontinued more than two decades ago, General Motors couldn’t abandon the handle just like that. Many trademarks later, the biggest of the Big Three in Detroit has once again filed a trademark with the United States Patent and Trademark Office for Cheyenne on April 16th.

Under goods and services, the nameplate is meant for “motor land vehicles, namely trucks” according to the federal agency. The question is, what kind of truck is General Motors referring to? The Silverado comes to mind, and the Colorado would be a perfect fit as well.

In both cases, Chevrolet may use the Cheyenne as a trim level or package. As for the final possibility, Cheyenne could be used for a brand-new pickup based on a sport utility vehicle. The 2022 Hyundai Santa Cruz is the perfect case in point, along with the mid-sized Honda Ridgeline and the all-new 2022 Ford Maverick with Escape bits and pieces.

If the most unlikely scenario does come to fruition, General Motors would have three SUVs to choose from, starting with the compact-sized Equinox. The mid-sized Blazer and Traverse appear to be the more likely candidates, especially in terms of payload capacity, wheelbase, and engine options.

As a brief refresher, the motor to have in the Blazer and Traverse is the 3.6-liter V6 we all know and love from the Chevrolet Camaro. The 2.5- and 2.0-liter fours aren’t up for the job, especially when it comes to pulling a trailer. In case you were wondering, the Blazer tows up to 4,500 pounds (2,041 kilograms) while the Traverse offers 5,000 pounds (2,268 kilograms).
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Editor's note: Chevrolet Silverado 1500 single cab pictured in the gallery.

About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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