GMC Rolls Out More-Affordable Sierra EVGMC Rolls Out More-Affordable Sierra EV

General Motors’ GMC brand is expanding its fullsize battery-electric pickup offerings just as the future growth of this segment of the BEV market could be chilling in a more forgiving regulatory environment for truck makers and buyers.

GMC last year began selling the Sierra Denali EV Edition 1, priced around $100,000, with a strategy to ramp up slowly with the highest-priced trim, work out production kinks and come in with more-affordable versions this year.

Enter the Sierra Elevation EV and more rugged Sierra AT4 EV, with a starting price of $64,495.

The Sierra EV lineup has multiple battery options: standard, extended and max-range. Range estimates will be announced closer to launch this summer but are likely to be in keeping with the 2024 Denali EV’s numbers of 390 miles (628 km) with the extended-range battery and 460 miles (740 km) for the max-range battery.

The 2026 Sierra EV arrives at dealerships this summer. Elevation will start at $64,495, Denali at $71,795 and AT4 at $81,395.

“With these additional trims and customer options, the Sierra EV is positioned right in the heart of the premium truck market,” says Jaclyn McQuaid, global vice president–Buick GMC. “The combination of Elevation, AT4 and Denali represent the most popular expressions of Sierra, accounting for more than two out of three of all Sierra light-duty sales,” she adds.

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“The Sierra EV is a real truck that does real truck things, matched with EV performance and advanced tech,” says McQuaid.

Both the AT4 and Elevation have 18-in. wheels and come with 16.8-in. (43-cm) center touchscreens.

Sierra EV AT4

The 2026 Sierra EV AT4 is designed for off-road muck and has heftier options than the Elevation trim. It comes with a lifted coil suspension and 35-in. all-terrain tires. This trim comes with a driving mode, Terrain, that is exclusive to AT4, and is intended to provide maximum maneuverability, torque and off-roading stability, all integrated with one-pedal driving and automatic braking.

Additional AT4 features: additional ground clearance, 10.04 in. (255 mm) vs. 8.07 in. (205 mm) on the Elevation; standard 4-Wheel Steer (including the CrabWalk system found on the GMC Hummer EV); and standard Super Cruise hands-free driver-assistance technology. Available options include a midgate expandable bed, which offers room for hauling items nearly 11 ft. (3.4 m) long, while still leaving room for a rear-seat passenger.

The trucks are capable of 800V DC fast charging at up to 350 kW, enabling up to 100 miles (161 km) of range in approximately 10 minutes, GM says. There is an available 10.2-kW Energy Transfer Pro power system, which includes 240V and 120V outlets in the truck bed. Towing is rated at up to 12,300 lbs. (5,579 kg).

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Sierra EV Elevation

Offering design, packaging and features for everyday use, the Sierra EV Elevation comes with the same available midgate, with an available 800V DC fast-charge capability up to 300 kW, as well as a lower level of energy transfer system at 7.2kW. It also comes with Super Cruise hands-free driving.

The demand for fullsize BEV pickup trucks could to grow steadily over the next several years, though not without significant challenges as emissions regulations abate. While early adopters and BEV enthusiasts drove initial interest in models like the Ford F-150 Lightning, Rivian R1T and Tesla Cybertruck, the market is now entering a more discerning phase, where utility, range, price and charging infrastructure will shape broader adoption in the face of lighter regulatory mandates.

By 2030, fullsize BEV pickups are projected to account for 85% of the fullsize truck segment in the U.S., depending on infrastructure rollout and price parity with internal-combustion pickups, according to P&S Intelligence. That equates to roughly 300,000-500,000 units annually, assuming stable fullsize pickup sales of 2.5-3 million units per year. Fleet use (construction, utilities, municipalities) is expected to be a major growth driver. But forecasts are likely to change annually.

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Concerns around BEV pickups persist from both retail and fleet customers, which may limit appeal among traditional truck buyers: high prices, with BEV pickups starting around $60,000 and top trims exceeding $100,000 putting them out of reach for many buyers; charging limitations in rural areas, and lack of fast charging outlets in worksite-heavy regions; significantly reduced range when towing and or hauling heavy payloads.