Rockers to unroll new toilet paper-themed identity

ASHWAUBENON (WLUK) -- The Green Bay Rockers are rolling out a new identity this year, paying tribute to one of the city's more unusual nicknames.

The baseball team will take the field as the Green Bay Rollers July 23, wearing toilet paper-themed uniforms. The identity refers to Green Bay's status as the "toilet paper capital of the world."

Green Bay's history of manufacturing toilet paper stretches back more than a century. The Rockers say the industry still supports more than 6,000 jobs.

Former team intern Chase Hendricks designed the logo and identity.

"I've always been passionate about art, especially sports design, since I was about 11 or 12. As I got older, designing logos and jerseys became one of my favorite hobbies," Hendricks said in a news release.

"So, early on in my internship with the Rockers last summer, I had the idea to create an alternate identity or rebrand just for fun. After researching Green Bay's past teams, a 2018 name-the-team contest, and local history, I discovered that Green Bay is considered the 'toilet paper capital of the world.' Since alternate identities are known to be pretty unconventional, I ran with it and eventually landed on the 'Rollers,' playing off of the 'rock n' roll' theme."

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The special game-worn uniforms will be auctioned off after the game against the Madison Mallards. Proceeds will go to a charity chosen by BW Converting, the promotion's sponsor.

The first 1,000 fans through the gates will receive a custom-designed toilet paper roll.