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    Ashok Leyland announces the launch Of its West African headquarters in Ivory Coast; launches four new models

    Synopsis

    The company unveiled four products: Captain, Boss, Hawk and Mitr. It said these products with modified vehicle specifications, have been introduced to suit the needs Ivorian customers.

    Ashok Leyland
    A total of 3600 vehicles had been ordered and will be delivered to customers starting today through the Road Transport Development Fund (Ivory Coast), Ashok Leyland announced.
    Ashok Leyland announced significant investments in the African continent and launched its West African Headquarters in Abidjan, Ivory Coast. The facility comprises of the Regional Marketing Office, Genuine SpareParts Warehouse (Leyparts), Training Centre and 12 fully-equipped Workshop Bays. The company said the facility furthers its commitment to the Road Transport Development Fund and will serve as a central location for the Francophone region.

    The company unveiled four products: Captain, Boss, Hawk and Mitr. It said these products with modified vehicle specifications, have been introduced to suit the needs Ivorian customers.

    Rajive Saharia, President Global Sales & Distribution, Ashok Leyland said, “The inauguration of this facility is a big-step towards offering specialized after-sales solutions to our customers in Ivory Coast and crafting trust for our brand. This one-stop destination further underlines our commitment to the government of Ivory Coast. For us, Africa is important for the company’s global growth. With comprehensive plans for the West African region and an instrumental partnership with the Government of Ivory Coast, Ashok Leyland is all set to consolidate its efforts towards making Ivory Coast a central automotive hub for West Africa.”

    He said that the new line-up of vehicles will develop the logistic network of the country and that connectivity will change the isolated local markets into major national markets.

    The ‘Captain’ range of tippers are designed to carry out heavy payloads and operate in the toughest construction sites. The ‘Boss’ will support the workforce in the agricultural sector. Mitr, is a staff transport vehicle for intra-city commutes while the Hawk buses are designed to travel the city streets and suburban roads of Ivory Coast, the company said.

    A total of 3600 vehicles had been ordered and will be delivered to customers starting today through the Road Transport Development Fund (Ivory Coast), Ashok Leyland announced.


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