Ford offering employee pricing on vehicles amid uncertainty from tariffs

(CNN)– One American automaker is now offering employee pricing on many of its vehicles to all its customers in the U.S.

The new initiative from Ford went into effect on Thursday, April 3, and will run through June 2.

It comes the day after President Trump officially announced a 25% tariff on all imported vehicles.

Ford says it is offering the deal amid the uncertainty many Americans have over how the tariffs will impact them.

The automaker does have exclusions to its offer.

Specialty Mustang and Bronco vehicles, Raptors, as well as the 2025 Expedition and Navigator SUV’s are not eligible for employee pricing.