Published on
08:37 GMT
Jaguar’s rebrand has divided opinion. Is ‘Project Roar’ the road to success?
In 2005, Jaguar desperately needed a rebrand. The carmaker was losing money. Its traditional customer, motoring commentator Jeremy Clarkson once joked, was the type of man who would go away with his wife to a romantic hotel, spend the night flirting …
Source:
The Financial Times
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