Franklin Instore Launches Its Elo-Powered Instore Digital + Merchandising EcoSYSTEM ™ At NRF

Digital Merchandising Kiosk, Slim Design, Touchscreen, Branding, Graphics, Merchandising, Retail, Convenience, Grocery, Customer Engagement, Managed Services, Planogram, Visual Merchandising, Omni-channel

Franklin Instore Digital Merchandising Kiosk, Marquee Series Slimline

Franklin Instore Digital Merchandising Kiosk, Marquee Series Baseline

Digital Merchandising Endcap, Modular Design, Touchscreen, Digital Signage, Branding, Graphics, Merchandising, Retail, Convenience, Grocery, Customer Engagement, Managed Services, Planogram, Visual Merchandising, Omni-channel

Franklin Instore Digital Merchandising Endcap

Refreshing Retail Merchandising Now Available For Retailers, Brands & CPG's

This unique platform combines digital content, graphics and merchandising to continuously bring brands to life. They make changing instore digital simple which keeps the experience fresh and relevant.”

— Brian Ziegler, CIO & Chief Supply Chain Officer, Blain's Farm & Fleet

BELVIDERE, IL, UNITED STATES, December 18, 2024 /EINPresswire.com/ -- The revolutionary Franklin Instore Digital Merchandising EcoSYSTEM™ allows brands and retailers to simultaneously create custom digital experiences + curated product assortments that repeatedly rebrand, remessage and remerchandise around promotional calendars.

Leveraging Elo’s trusted all-in-one touchscreens, this new EcoSYSTEM ™ is both a physical customer-facing platform and an integrated campaign development strategy.

As A Platform: The digital experience is intentionally nested within a visually merchandised, and thoughtfully branded, kiosk or endcap. Franklin’s managed digital services push site-specific promotions, clienteling offers, and content updates. Remote monitoring and analytic data ensure compliance.

As an Integrated Campaign Development Strategy: the EcoSYSTEM ™ is a combination of parts, processes, technologies, UI wireframes, graphic templates and managed services, allowing brands and retailers to collaboratively create multi-year programs at scale that repeatedly refresh + remerchandise around promotional calendars.

“In our industry few ask what happens after the initial digital deployment, leading to a set it and forget it mentality” says Peter Hext, VP Instore Experience at Franklin Instore. “This is a BIG problem for brand marketers, IT, store operations and other stakeholders. Our approach, and this unique EcoSYSTEM ™ , addresses this legacy problem for everyone.”

Luke Wilwerding, VP of Sales at Elo, states “Our all-in-one touchscreens and peripherals are built to last in the most demanding retail environments. The Franklin Instore platform, powered by their EcoSYSTEM ™ , delivers a truly unparalleled experience with its striking designs, cutting-edge visual merchandising capabilities and dynamic interactive features.”

To experience the platform firsthand and discover how the Franklin Instore Digital Merchandising EcoSYSTEM™ can elevate and integrate your in-store experience, visit Franklin Instore at "Booth 2003" or contact them via email for more information. Franklin Instore is a brick + mortar agency located in Belvidere IL that designs, brands, fabricates and deploys Instore Interactive Programs, Experiential Environments and Retail Technologies.

Peter Hext
Franklin Instore
+1 310-722-9116
PHext@FranklinInstore.com
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Distribution channels: Automotive Industry, Consumer Goods, Food & Beverage Industry, Retail, Technology

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